Email Marketing Consultant
Most of your growth to seven figures runs through acquisition. And most of your acquisition success runs through your front-end offer. Here’s what that offer needs to do.
Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
Boosting revenue per order, also known as Average Order Value (AOV), offers some of the fastest returns in eCom. Here are 7 ways to do that without discounting.
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.
Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.
Repeat purchases are where profits are made. Learn about back-end offers, why they matter, and a few types you can use to turn one-time customers into return buyers.
Many customers hesitate at the last second out of fear of wasting money. Learn how “risk reversals” can ease that anxiety and make NOT buying seem like a foolish decision.
Nonconsumable products don’t naturally replenish, but repeat customers aren’t out of reach. Learn how to design nonconsumable repeat purchases around needs like gifting, redundancy, and expansion.
