Churn never hits zero. New subscribers never stop mattering. Here are 6 things I’m doing to grow a brand’s subscription revenue from both ends.
6 Ways We’re Getting (and Keeping) More Subscription Customers In Q3
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Author: brad9455
How I Grew a Health Brand’s New Customer Email Conversions by 1.78x in One Quarter
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Every email list has chronic window shoppers: People who never buy but never leave. Here’s how we turned a big chunk of them into first-time buyers in one quarter.
What to Look For in a Professional Email Marketer
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Bad email marketers are easy to hire and hard to spot until the damage is done. Here’s what to look for before you sign a contract with someone to manage your list.
12 Email Marketing Channels to Grow Your List (Free AND Paid)
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There’s no instant way to grow an email list worth having. You’re either spending time or money. Here are 12 ways to do it — 6 free, 6 paid — with the pros and cons of each.
Stop Watching Customer Lifetime Value… Track This Instead
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Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
9 Mistakes You’re Making With Automated Email Sequences
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After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
Answer These 9 Questions to Sell More With Your Copy
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90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
This Copywriting Mistake Kills Your Emails Before They Start
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“Throat clearing” in your copy is losing your readers (and costing you sales) before they start. Here’s how to fix it + 3 examples to sharpen your writing and keep readers engaged.
8 Lessons After Writing 1,000+ Emails For Clients (and Myself)
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After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
How to Run a Price Hike Campaign That Drives Tons of Sales & Protects Customer Trust
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4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.