Email Marketing Consultant
There’s no instant way to grow an email list worth having. You’re either spending time or money. Here are 12 ways to do it — 6 free, 6 paid — with the pros and cons of each.
Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
“Throat clearing” in your copy is losing your readers (and costing you sales) before they start. Here’s how to fix it + 3 examples to sharpen your writing and keep readers engaged.
After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.
“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.
A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
Most of your growth to seven figures runs through acquisition. And most of your acquisition success runs through your front-end offer. Here’s what that offer needs to do.
