Email Marketing Consultant
Every marketing email has the same core components. Most just don’t know what they are. Learn the full anatomy, from “envelope” to CTA, to make writing/assembling emails way easier.
SMS lists are harder to build than email lists, but offer strong engagement and complement email. Learn a nifty way we’re growing our client’s SMS list and how to apply this to your business.
Not all continuity (subscription) offers work the same way. The type you build determines how best to sell and retain customers. Here are the 5 types.
Churn never hits zero. New subscribers never stop mattering. Here are 6 things I’m doing to grow a brand’s subscription revenue from both ends.
Every email list has chronic window shoppers: People who never buy but never leave. Here’s how we turned a big chunk of them into first-time buyers in one quarter.
Bad email marketers are easy to hire and hard to spot until the damage is done. Here’s what to look for before you sign a contract with someone to manage your list.
There’s no instant way to grow an email list worth having. You’re either spending time or money. Here are 12 ways to do it — 6 free, 6 paid — with the pros and cons of each.
Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
