Email Marketing Consultant
Most of your growth to seven figures runs through acquisition. And most of your acquisition success runs through your front-end offer. Here’s what that offer needs to do.
Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
Boosting revenue per order, also known as Average Order Value (AOV), offers some of the fastest returns in eCom. Here are 7 ways to do that without discounting.
Rockefeller built an empire on kerosene. China used creatine to fund industrial infrastructure selling creatine. The pattern is the same… and it applies to your business too. Read to see what I mean.
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
I’ve written thousands of emails across dozens of niches. Here, I break down five of my favorites — what they are, what I did, and why they worked.
You don’t need 30 behavioral segments to drive revenue. Here are the only five segments that consistently make money across industries and list sizes.
Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.
Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.
