Email Marketing Consultant
Focuses on crafting effective email copy, subject lines, layouts, and design best practices.
90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
“Throat clearing” in your copy is losing your readers (and costing you sales) before they start. Here’s how to fix it + 3 examples to sharpen your writing and keep readers engaged.
“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.
A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.
Many welcome flows are too short, passive, & forgettable — causing new subscribers to disengage before buying. Learn 7 mistakes welcome flows mistakes brands make + how to fix each to boost engagement, build trust, and drive more sales.
What if your subject line isn’t nearly as important as you think? The best brands don’t chase opens… They build an audience that opens on autopilot. Here’s how to do the same.
