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Bradley Schnitzer

Email Marketing Consultant

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Category: Email Copywriting & Design

Focuses on crafting effective email copy, subject lines, layouts, and design best practices.

Why Plain Text Emails Outperform Designed Ones More Than Marketers Admit

Posted on May 4, 2026April 30, 2026 by brad9455
Why Plain Text Emails Outperform Designed Ones More Than Marketers Admit

“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.

CategoriesEmail Copywriting & Design

You’re Using Testimonials All Wrong

Posted on April 27, 2026April 24, 2026 by brad9455
You’re Using Testimonials All Wrong

A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.

CategoriesEmail Copywriting & Design

How to Never Run Out of Email Ideas

Posted on February 13, 2026February 12, 2026 by brad9455
How to Never Run Out of Email Ideas

Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.

CategoriesEmail Copywriting & Design

7 Welcome Sequence Mistakes That Kill Engagement (And Sales)

Posted on June 20, 2025March 11, 2026 by brad9455
7 Welcome Sequence Mistakes That Kill Engagement (And Sales)

Many welcome flows are too short, passive, & forgettable — causing new subscribers to disengage before buying. Learn 7 mistakes welcome flows mistakes brands make + how to fix each to boost engagement, build trust, and drive more sales.

CategoriesEmail Copywriting & Design

Why Your Subject Lines Don’t Matter

Posted on March 7, 2025March 11, 2026 by brad9455
Why Your Subject Lines Don’t Matter

What if your subject line isn’t nearly as important as you think? The best brands don’t chase opens… They build an audience that opens on autopilot. Here’s how to do the same.

CategoriesEmail Copywriting & Design
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