4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.
Blog
Why Plain Text Emails Outperform Designed Ones More Than Marketers Admit
“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.
You’re Using Testimonials All Wrong
A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
What a High-Converting Front-End Offer Actually Looks Like
Most of your growth to seven figures runs through acquisition. And most of your acquisition success runs through your front-end offer. Here’s what that offer needs to do.
The Most Important Skill in Email Marketing Has Nothing to Do With Writing
Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
7 Ways to Increase Cart Size Without Discounting
Boosting revenue per order, also known as Average Order Value (AOV), offers some of the fastest returns in eCom. Here are 7 ways to do that without discounting.
“Anchor Products”: Why One Offer Can Build a Multi-Product Business
Rockefeller built an empire on kerosene. China used creatine to fund industrial infrastructure selling creatine. The pattern is the same… and it applies to your business too. Read to see what I mean.
The “AREA2” Flywheel: 4 Steps That Turn Customers Into Compounding Growth
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
8 Ways I Use AI In My Business + Prompts
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
Breaking Down 5 Emails I Wrote
I’ve written thousands of emails across dozens of niches. Here, I break down five of my favorites — what they are, what I did, and why they worked.