After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
9 Mistakes You’re Making With Automated Email Sequences
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Answer These 9 Questions to Sell More With Your Copy
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90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
This Copywriting Mistake Kills Your Emails Before They Start
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“Throat clearing” in your copy is losing your readers (and costing you sales) before they start. Here’s how to fix it + 3 examples to sharpen your writing and keep readers engaged.
8 Lessons After Writing 1,000+ Emails For Clients (and Myself)
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After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
How to Run a Price Hike Campaign That Drives Tons of Sales & Protects Customer Trust
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4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.
Why Plain Text Emails Outperform Designed Ones More Than Marketers Admit
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“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.
You’re Using Testimonials All Wrong
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A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
What a High-Converting Front-End Offer Actually Looks Like
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Most of your growth to seven figures runs through acquisition. And most of your acquisition success runs through your front-end offer. Here’s what that offer needs to do.
The Most Important Skill in Email Marketing Has Nothing to Do With Writing
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Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
7 Ways to Increase Cart Size Without Discounting
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Boosting revenue per order, also known as Average Order Value (AOV), offers some of the fastest returns in eCom. Here are 7 ways to do that without discounting.