After writing dozens of campaigns for clients, I noticed the same 3-part structure kept working. Here’s what it is and why it holds up every time.
The Three-Part Email Campaign Structure I Use for Every Promo I Write
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Subscription vs. Bulk Offers: Which Is Best For Your Business?
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Subscriptions or bulk orders: Which is best? It’s more than recurring revenue vs. cash flows. Learn the pros and cons of each to choose the ideal model for your business.
7 Books That Made Me a Better Marketer and Copywriter
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You only need to read a few books to “get” copywriting/marketing fundamentals. Here are my favorite 7 books and a few timeless takeaways that stuck with me from each one.
7 Persuasive Copywriting Techniques That Make Customers Pull Out Their Cards
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If you thought that the best copywriters all come from the writing world, you’d be wrong. Some of the best copywriters came from sales, law, or philosophy before they ever wrote a marketing email. They already knew how to build a case, dismantle an objection, and lead someone to a conclusion without it feeling like…
The Anatomy of A High-Converting Marketing Email
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Every marketing email has the same core components. Most just don’t know what they are. Learn the full anatomy, from “envelope” to CTA, to make writing/assembling emails way easier.
How We’re Building Our SMS List With Launches (And Making Big Money in the Process)
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SMS lists are harder to build than email lists, but offer strong engagement and complement email. Learn a nifty way we’re growing our client’s SMS list and how to apply this to your business.
5 Types of Continuity Offers to Earn Recurring Revenue and Scale Your Business
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Not all continuity (subscription) offers work the same way. The type you build determines how best to sell and retain customers. Here are the 5 types.
6 Ways We’re Getting (and Keeping) More Subscription Customers In Q3
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Churn never hits zero. New subscribers never stop mattering. Here are 6 things I’m doing to grow a brand’s subscription revenue from both ends.
How I Grew a Health Brand’s New Customer Email Conversions by 1.78x in One Quarter
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Every email list has chronic window shoppers: People who never buy but never leave. Here’s how we turned a big chunk of them into first-time buyers in one quarter.
What to Look For in a Professional Email Marketer
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Bad email marketers are easy to hire and hard to spot until the damage is done. Here’s what to look for before you sign a contract with someone to manage your list.