Bad email marketers are easy to hire and hard to spot until the damage is done. Here’s what to look for before you sign a contract with someone to manage your list.
What to Look For in a Professional Email Marketer
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Category: Email Strategy & Retention
Covers email automation, lifecycle marketing, segmentation, and list management strategies. Includes lead generation, engagement strategies, retention tactics, and re-engagement techniques.
12 Email Marketing Channels to Grow Your List (Free AND Paid)
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There’s no instant way to grow an email list worth having. You’re either spending time or money. Here are 12 ways to do it — 6 free, 6 paid — with the pros and cons of each.
Stop Watching Customer Lifetime Value… Track This Instead
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Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
9 Mistakes You’re Making With Automated Email Sequences
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After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
8 Lessons After Writing 1,000+ Emails For Clients (and Myself)
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After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
The Most Important Skill in Email Marketing Has Nothing to Do With Writing
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Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
The Only 5 Segments You Need to Make Money With Email
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You don’t need 30 behavioral segments to drive revenue. Here are the only five segments that consistently make money across industries and list sizes.
Risk Reversal: How to Make NOT Buying a Stupid Decision
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Many customers hesitate at the last second out of fear of wasting money. Learn how “risk reversals” can ease that anxiety and make NOT buying seem like a foolish decision.
9 Easy Email Marketing Wins to Lock In For 2026
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If email marketing feels harder than it should, this is for you. Learn 9 simple things to implement in 2026 to drive better results without adding complexity or headaches.
The Big Lie About Subscriptions: Why Most Brands Get It Wrong
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Subscription programs don’t work by simply existing. It takes some effort to keep customers on board. Here’s why most brands get subscriptions wrong — and what separates fragile programs from durable ones.