Email Marketing Consultant
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
I’ve written thousands of emails across dozens of niches. Here, I break down five of my favorites — what they are, what I did, and why they worked.
You don’t need 30 behavioral segments to drive revenue. Here are the only five segments that consistently make money across industries and list sizes.
Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.
Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.
Repeat purchases are where profits are made. Learn about back-end offers, why they matter, and a few types you can use to turn one-time customers into return buyers.
Many customers hesitate at the last second out of fear of wasting money. Learn how “risk reversals” can ease that anxiety and make NOT buying seem like a foolish decision.
Nonconsumable products don’t naturally replenish, but repeat customers aren’t out of reach. Learn how to design nonconsumable repeat purchases around needs like gifting, redundancy, and expansion.
If email marketing feels harder than it should, this is for you. Learn 9 simple things to implement in 2026 to drive better results without adding complexity or headaches.
