Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
Stop Watching Customer Lifetime Value… Track This Instead
Posted on
Tag: Email Automation
9 Mistakes You’re Making With Automated Email Sequences
Posted on
After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
8 Lessons After Writing 1,000+ Emails For Clients (and Myself)
Posted on
After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
You’re Using Testimonials All Wrong
Posted on
A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
9 Easy Email Marketing Wins to Lock In For 2026
Posted on
If email marketing feels harder than it should, this is for you. Learn 9 simple things to implement in 2026 to drive better results without adding complexity or headaches.
The Subscription Renewal Flow: Stop Losing Recurring Customers (And Boost Subscription AOV)
Posted on
Learn how installing a Subscription Renewal Reminder Flow reduces churn (adding stability to your business) and adds easy revenue via one-off upsells.