Bad email marketers are easy to hire and hard to spot until the damage is done. Here’s what to look for before you sign a contract with someone to manage your list.
What to Look For in a Professional Email Marketer
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Tag: Email Automation
Stop Watching Customer Lifetime Value… Track This Instead
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Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
9 Mistakes You’re Making With Automated Email Sequences
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After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
8 Lessons After Writing 1,000+ Emails For Clients (and Myself)
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After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
You’re Using Testimonials All Wrong
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A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
9 Easy Email Marketing Wins to Lock In For 2026
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If email marketing feels harder than it should, this is for you. Learn 9 simple things to implement in 2026 to drive better results without adding complexity or headaches.
The Subscription Renewal Flow: Stop Losing Recurring Customers (And Boost Subscription AOV)
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Learn how installing a Subscription Renewal Reminder Flow reduces churn (adding stability to your business) and adds easy revenue via one-off upsells.