Email Marketing Consultant
90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
“Throat clearing” in your copy is losing your readers (and costing you sales) before they start. Here’s how to fix it + 3 examples to sharpen your writing and keep readers engaged.
After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.
“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.
A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
Rockefeller built an empire on kerosene. China used creatine to fund industrial infrastructure selling creatine. The pattern is the same… and it applies to your business too. Read to see what I mean.
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
