Email Marketing Consultant
4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.
“Polished, heavily designed emails perform better” is one of the most common and costly email marketing mistakes. Here’s why plain text wins and where design actually fits in.
A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
Rockefeller built an empire on kerosene. China used creatine to fund industrial infrastructure selling creatine. The pattern is the same… and it applies to your business too. Read to see what I mean.
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
I’ve written thousands of emails across dozens of niches. Here, I break down five of my favorites — what they are, what I did, and why they worked.
Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.
Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.
