You only need to read a few books to “get” copywriting/marketing fundamentals. Here are my favorite 7 books and a few timeless takeaways that stuck with me from each one.
7 Books That Made Me a Better Marketer and Copywriter
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Tag: email copywriting
7 Persuasive Copywriting Techniques That Make Customers Pull Out Their Cards
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If you thought that the best copywriters all come from the writing world, you’d be wrong. Some of the best copywriters came from sales, law, or philosophy before they ever wrote a marketing email. They already knew how to build a case, dismantle an objection, and lead someone to a conclusion without it feeling like…
The Anatomy of A High-Converting Marketing Email
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Every marketing email has the same core components. Most just don’t know what they are. Learn the full anatomy, from “envelope” to CTA, to make writing/assembling emails way easier.
How I Grew a Health Brand’s New Customer Email Conversions by 1.78x in One Quarter
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Every email list has chronic window shoppers: People who never buy but never leave. Here’s how we turned a big chunk of them into first-time buyers in one quarter.
What to Look For in a Professional Email Marketer
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Bad email marketers are easy to hire and hard to spot until the damage is done. Here’s what to look for before you sign a contract with someone to manage your list.
9 Mistakes You’re Making With Automated Email Sequences
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After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
Answer These 9 Questions to Sell More With Your Copy
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90% of what makes copy sell well is answering the right questions for the reader. Learn the nine questions every piece of copy has to answer, whether you ask them consciously or not.
This Copywriting Mistake Kills Your Emails Before They Start
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“Throat clearing” in your copy is losing your readers (and costing you sales) before they start. Here’s how to fix it + 3 examples to sharpen your writing and keep readers engaged.
8 Lessons After Writing 1,000+ Emails For Clients (and Myself)
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After writing 1,000+ emails for clients across dozens of niches + myself, a few patterns become impossible to ignore. Here are 8 lessons that countless reps taught me.
How to Run a Price Hike Campaign That Drives Tons of Sales & Protects Customer Trust
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4 emails. 5,600 subscribers. $23,690.41. Here’s the psychology behind a price hike campaign that drives serious sales and makes customers happy with higher prices.