Most people think email marketing is a copywriting problem. It isn’t. Here’s what actually separates good email marketers from great ones.
The Most Important Skill in Email Marketing Has Nothing to Do With Writing
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Tag: email copywriting
“Anchor Products”: Why One Offer Can Build a Multi-Product Business
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Rockefeller built an empire on kerosene. China used creatine to fund industrial infrastructure selling creatine. The pattern is the same… and it applies to your business too. Read to see what I mean.
The “AREA2” Flywheel: 4 Steps That Turn Customers Into Compounding Growth
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Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
8 Ways I Use AI In My Business + Prompts
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Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
Breaking Down 5 Emails I Wrote
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I’ve written thousands of emails across dozens of niches. Here, I break down five of my favorites — what they are, what I did, and why they worked.
Proof: 4 Ways to Boost Conversions Without More Copy
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Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.
How to Never Run Out of Email Ideas
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Struggling to come up with email ideas? You’re probably not lacking creativity… you’re just not capturing it. Here’s a simple system to build an “idea bank” so you never stare at a blank screen again.
9 Easy Email Marketing Wins to Lock In For 2026
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If email marketing feels harder than it should, this is for you. Learn 9 simple things to implement in 2026 to drive better results without adding complexity or headaches.
The Big Lie About Subscriptions: Why Most Brands Get It Wrong
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Subscription programs don’t work by simply existing. It takes some effort to keep customers on board. Here’s why most brands get subscriptions wrong — and what separates fragile programs from durable ones.
11 Reasons You Can’t Keep Your Customers Around
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Customers don’t leave because they’re “bored.” They leave when the experience fails to give them a reason to stay. This post breaks down 11 structural reasons retention falls apart and how small fixes can lead to solid improvements over time.