A testimonial that doesn’t speak to where the reader is right now is useless. Here’s how to match the right proof to the right moment.
You’re Using Testimonials All Wrong
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Tag: social proof
Proof: 4 Ways to Boost Conversions Without More Copy
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Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.