Rockefeller built an empire on kerosene. China used creatine to fund industrial infrastructure selling creatine. The pattern is the same… and it applies to your business too. Read to see what I mean.
Category: Industry Trends & Thought Leadership
Covers industry shifts, platform changes (e.g., Klaviyo updates), and strategic insights on where email marketing is headed.
The “AREA2” Flywheel: 4 Steps That Turn Customers Into Compounding Growth
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
8 Ways I Use AI In My Business + Prompts
Most people use AI for gimmicks. I use it to speed up real marketing work. Learn 8 practical ways it helps me run my business, from brainstorming campaigns to planning out funnels and more.
Proof: 4 Ways to Boost Conversions Without More Copy
Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.
Can ChatGPT Replace Marketers?
Will ChatGPT replace marketers? Some, yes. Others, who learn how to use AI, no. Learn what ChatGPT can and cannot do to see if it can replace your marketing team… and understand how to use it to get more high-quality work done in less time.