marketing psychology Archives - Bradley Schnitzer

7 Persuasive Copywriting Techniques That Make Customers Pull Out Their Cards

Posted on August 10, 2026August 18, 2026 by brad9455

If you thought that the best copywriters all come from the writing world, you’d be wrong. Some of the best copywriters came from sales, law, or philosophy before they ever wrote a marketing email. They already knew how to build a case, dismantle an objection, and lead someone to a conclusion without it feeling like…

Proof: 4 Ways to Boost Conversions Without More Copy

Posted on February 20, 2026February 20, 2026 by brad9455

Persuasion doesn’t work best if not backed up by “proof.” Learn four powerful categories of proof you can add to your marketing/sales materials to boost conversions without writing more copy.

Risk Reversal: How to Make NOT Buying a Stupid Decision

Posted on January 30, 2026February 5, 2026 by brad9455

Many customers hesitate at the last second out of fear of wasting money. Learn how “risk reversals” can ease that anxiety and make NOT buying seem like a foolish decision.