Email Marketing Consultant
SMS lists are harder to build than email lists, but offer strong engagement and complement email. Learn a nifty way we’re growing our client’s SMS list and how to apply this to your business.
Not all continuity (subscription) offers work the same way. The type you build determines how best to sell and retain customers. Here are the 5 types.
Most brands track LTV as their primary metric. By the time LTV tells you something is wrong, though, it’s too late. Here’s the leading indicator worth watching instead.
After reviewing dozens of email accounts across brands of all sizes, the same flow mistakes keep showing up. Here are the 9 most common + what to do about them.
Most of your growth to seven figures runs through acquisition. And most of your acquisition success runs through your front-end offer. Here’s what that offer needs to do.
Boosting revenue per order, also known as Average Order Value (AOV), offers some of the fastest returns in eCom. Here are 7 ways to do that without discounting.
Sustainable growth comes from a simple loop: Acquire customers, retain them, improve the economics of each relationship, then reinvest in acquisition. This is the AREA² flywheel. Read more about it here.
Nonconsumable products don’t naturally replenish, but repeat customers aren’t out of reach. Learn how to design nonconsumable repeat purchases around needs like gifting, redundancy, and expansion.
After working with dozens of brands, one pattern keeps showing up: weak offer structure. Learn 5 ways to structure your offers to boost sales, cash flow, and retention without more traffic or promos.
Customers don’t leave because they’re “bored.” They leave when the experience fails to give them a reason to stay. This post breaks down 11 structural reasons retention falls apart and how small fixes can lead to solid improvements over time.
