The first thing I ever told ChatGPT to do was “write me a haiku in XYZ’s voice” (I can’t remember who’s voice I asked it to do.)
That’s how most people used it in the early days. It was fascinating to watch it say funny stuff, like silly poems or funny band names.
But we’ve come a long way.
“AI” is now indispensable in many businesses and personal lives, including my own (on both counts).
I can’t quantify how much more productive it’s made me…
But I can share some of the most common ways I use it to make me more productive.
Here are 8 ways I use AI in my business:
1. Brainstorming Campaign Angles + Creative Strategy
Use:
I use AI to help brainstorm email angles, hooks, product positioning, and similar things when I feel stuck or want to break out of my own head.
How:
I describe the product or offer and ask ChatGPT to suggest emotional angles, curiosity hooks, seasonal ideas, and so on.
I then save these in a Google Doc for later. That way, I can easily copy + paste in ChatGPT to help me write.
Try:
Prompt:
“Here’s what I sell: [product description]. Attached are some images of the product. Give me 5 belief-shifter email angles I could use to write an email.”
2. Planning Product Launches, Promotions, and Sequences
Use:
I use AI to quickly outline product launches, flash sales, or longer promos, and email sequences before I build any emails or assets.
How:
I describe the event or sequence (e.g. 3-day promo, new product launch, abandoned cart flow), and ask ChatGPT to outline the messaging arc over multiple days.
For example, teaser → launch → urgency.
That way, I have all the angles planned. This makes it easy to create a cohesive theme across the entire sequence or campaign, creating a better customer experience.
Try:
Prompt:
“Help me map a 4-email sequence for a 3-day product launch. Include the theme and CTA for each email.”
Prompt:
“Help me map a 5-email abandoned cart flow that overcomes hesitations and encourages customers to finish their order. Include the theme and a few bullets outlining the content for each email.”
(NOTE: For flows, I often instead use my own internal SOP outline. I then have AI follow that outline. Super simple.)
3. Generating Subject Lines, CTAs, and Light Copy
Use:
I use AI to generate subject lines, preview texts, CTAs, and supporting bullets when I want variety or a fresh tone. I do the same for testing new opt-in copy, another “light copy” area.
How:
I give it the message and ask for 5-10 options in different styles, such as curiosity, belief-shifting, outrage, list-style, or something else.
I’ll give other instructions as needed, such as limiting subject lines to a certain word count.
Try:
Prompt:
“Write 5 Curiosity+Benefit subject lines and preview texts for this email.”
Prompt:
“Write 5 Outrage subject lines and preview texts for this email.”
4. Outlining Lead Magnets or Digital Products
Use:
I use AI to explore how to turn my ideas into lead magnets or products, such as eBooks, courses, consulting packages, and so on.
How:
I write/talk out the idea and ask ChatGPT to suggest 3-5 sections or modules to make it feel complete, easy to consume, and valuable.
I also ask it to help me determine the best format (eBook, course, etc.) and sketch out the structure.
More recently, I’ve “verbally vomited” a bunch of course/lead magnet ideas into it and had it organize those ideas/give me advice on what they could include, pricing, etc.
Try:
Prompt:
“I want to create a lead magnet called [title]. What are 5 sections I should include to make it feel useful and skimmable? Would it work best as an eBook, checklist, or free email mini-course?”
Prompt:
“I want to create a paid product that teaches X. What are 4-5 main ideas/modules I should include to thoroughly cover the topic without going overboard?”
5. Brainstorming Blog Post Ideas and Outlines
Use:
I use AI to help generate blog ideas, titles, or outlines when I want to create content quickly but don’t know where to start.
How:
I describe the target audience and product, and ask for blog titles that solve specific problems or answer common questions.
I then pick an idea or theme and ask for help outlining it, then verify the outline has everything it needs to cover the topic properly.
Try:
Prompt:
“Suggest 5 blog post ideas for a DTC skincare brand focused on anti-aging. Then outline one of them in H2/H3 format. Include XYZ topic(s)”
Prompt:
“I want to write a blog post on X. What sections should we cover/include?”
6. Repurposing Content Across Channels
Use:
I use AI to turn one piece of content — like a blog post or email — into multiple formats for other channels and formats.
How:
I paste the content and ask it to:
- Reframe the copy for a different platform
- Create a teaser email that links to the blog
- Spin out a few SMS messages
- Edit it to be a lead magnet (such as trimming a listicle down into a checklist)
Try:
Prompt:
“Tweak this email to optimize it as a LinkedIn post.”
Prompt:
“Here is a blog post: [Blog post text]. Write a 100-word teaser email that entices readers to click through to the post.”
7. Planning Funnels or Offer Sequences
Use:
I use AI to help think through funnel steps — from lead magnet, to low-ticket front-end offer, to back-end offer, and even email follow-up.
How:
I describe the offers that I have and want to include in the funnel, as well as the final goal.
I then ask ChatGPT to map the journey by listing which upsells/downsells/bump offers to add and where, what email flows I need to add to recoup lost sales, etc.
Try:
Prompt:
“Help me plan a funnel starting with a free AI guide and ending in a $200 workshop, with XYZ products in between. Suggest the emails, upsell/downsell/bump offer ideas, and next steps.”
Prompt:
“Here are all the client’s products: [PRODUCTS]. Help me determine which should be the upsells in this funnel (max of 5) and which, if any, should have downsells.”
8. Using AI as a Thinking Partner
Use:
Sometimes I just use ChatGPT like a second brain. It helps me sharpen my thinking, spot gaps, or explore ideas out loud — without waiting on a real collaborator.
How:
I write stream-of-consciousness paragraphs or dump voice-typed notes, then ask for reorganization, counterarguments, or summarization.
Try:
Prompt:
“Here’s a half-baked idea I have. Help me organize it into a clearer concept I could use in a product or post.”
Prompt:
“*Voice to text* [Insert ramble and details here]. Help me organize this and parse out these ideas.
No-Frills Ways to Speed Things Up With AI
Notice a pattern across these examples.
I’m not asking AI to magically run my business or replace thinking.
I’m using it to speed up the parts that normally take the longest — brainstorming, outlining, organizing ideas, and generating variations.
That leaves me more time to focus on the important stuff:
Strategy, judgment, positioning, and final copy.
AI does the “hum-drum” low-level work. You do the higher-level human-required work.
Used this way, it becomes less of a novelty… and more of a quiet productivity engine running in the background of your business.
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