See how to lead customers through a problem→solution chain that sells your services.
Email Breakdown #76: Creator Marketing
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Email Breakdown #75: Hike Footwear
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See how to grab customers who merely visited your site with a Site Abandonment email.
Email Breakdown #74: Edge Fitness Performance
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Learn how to adapt email frameworks from different industries in ways that make you tons of sales.
Email Breakdown #73: Bright Cellars Part 2
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Learn how to write irresistible outcome-focused copy to make buying easier for the customer and sell more products.
Email Breakdown #72: Bright Cellars
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Learn how to establish a connection with new customers and sell them using authority by introducing them to your team. Plus, how to do an HTML/design-heavy email the right way.
Email Breakdown #71: Bon Charge
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Learn how to knock skeptical customers off the fence and make a boatload of sales… by announcing a price increase.
Email Breakdown #70: Noble Origins
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Learn how to write a welcome email that builds an identity and creates long-term customer relationships. This is one of my favorite Email Breakdowns!
Email Breakdown #69: Gold Medal Wine Club
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See how Gold Medal Wine Club stands out in the inbox during BFCM… preserves profit margins with positioning… and scores more sales by “selling outcomes, not products”.
Email Breakdown #68: Millennial Money
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Check out how this email welcomes new subscribers, tells a brief origin story, and lays out brand values… in just a few lines of copy.
Email Breakdown #67: Hostage Tape
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Learn how to make your product irresistible by solving a customer’s problem for free… while positioning your product as a way to get better and faster results.