What if your subject line isn’t nearly as important as you think? The best brands don’t chase opens… They build an audience that opens on autopilot. Here’s how to do the same.
Why Your Subject Lines Don’t Matter
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Tag: DTC ecommerce
Email Breakdown #100: ALP Pouch
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See how ALP rewards its VIPs/early adopters, strengthening their loyalty while creating a flood of easy, full-price orders.
Email Breakdown #99: Lineage Provisions
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Learn how Lineage Provisions successfully launched a new product during Black Friday, pulling in plenty of sales while giving readers something more than mere discounts.
Email Breakdown #98: Western Rise Part 2
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See how Western Rise secures larger, higher-AOV orders from customers with an educational problem/solution email that intelligently positions Western Rise’s products as the solution.
Email Breakdown #97: Western Rise Part 1
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See how Western Rise liquidates inventory and justifies HUGE discounts without devaluing their products with a “we’re moving” clearance sale.
Email Breakdown #96: Loog Guitars
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Learn how Loog starts strong with new buyers with a post-purchase email, setting buyers up to be long-term fans while gathering valuable market research from them.
Email Breakdown #95: Lore Coffee Roasters
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See how Lore Coffee announces their Black Friday discount/giveaway to create a flood of Black Friday sales for their small coffee brand. Plus, some lessons on showcasing your products and appealing to your core audience.
Email Breakdown #94: In Good Taste
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Check out the clever ways wine brand In Good Taste leverages FOMO, future-pacing, and social proof around one product to sell more of that product… AND other products.
Email Breakdown #93: Equip Foods
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See how Equip Foods ran a charitable campaign for hurricane victims that made TONS of sales and gained lots of goodwill among customers.
Email Breakdown #92: SolidGigs Part 2
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Read this post to see how SolidGigs blends belief-shifting and proof elements to position their platform as a no-brainer solution to a glaring customer problem.