Category: Email Breakdowns

Do you use a quiz as your lead magnet? Check out this awesome example of an email that follows up on customer quiz results.

When you offer a free trial, your main goal should, well, be to upsell to a paid plan. Email’s one of the best ways to do that. Let’s look at a great “free trial onboarding” email and see what makes it work.

Want to see me break down my own email? That’s what I do in this post. Read now to get a glimpse at my copywriting mind.

Answering common customer questions can bust objections and score you some easy money. See how Proofread Anywhere cranked out a simple “question-answer” for some quick sales in a larger campaign.

Want to sell more products? Use imagery and turn the product into an “experience.” Read this article to see what I mean.

Browse abandonment flows offer quick email marketing wins by targeting customers looking at your products. Read this post for a great example of browse abandonment flow.

Curiosity-driven copy done right is irresistible to the reader — almost forcing them to click through. Check out an excellent example of a curiosity-driven “click-seller” email from Paradigm Press.

When your email campaign’s ending, you have to use urgency to turn “fence-sitters” into customers. Read this to see how Delta Defense closed more sales with an urgent “cart closer” email.

Want to learn how to extend a limited-time sale the right way? Read this breakdown of a “sale revival” email from Manta Sleep.

Mailing an industry peer’s list is a great way to snag more subscribers that match your ideal customer. Here’s a great example of one of these emails.