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In this post, I break down how Survival Life used BFCM after Cyber Monday to pull in and segment warm email leads via selling a “loss leader.” That’s a lot, I know, so read this post for the full explanation.

Emails don’t have to be super long. Under the right circumstances, 4-5 lines can be enough to rev up your sales machine. Read this post to see an example.

Can long-form email copy still sell? Yes, if you do it right. See an example of how to do it right in this Email Breakdown.

You can reduce refunds and boost customer loyalty by overcoming your customer’s buyer’s remorse. Read this post to see my breakdown of an email that accomplishes these.

Do you use a quiz as your lead magnet? Check out this awesome example of an email that follows up on customer quiz results.

When you offer a free trial, your main goal should, well, be to upsell to a paid plan. Email’s one of the best ways to do that. Let’s look at a great “free trial onboarding” email and see what makes it work.

Want to see me break down my own email? That’s what I do in this post. Read now to get a glimpse at my copywriting mind.

Answering common customer questions can bust objections and score you some easy money. See how Proofread Anywhere cranked out a simple “question-answer” for some quick sales in a larger campaign.

Want to sell more products? Use imagery and turn the product into an “experience.” Read this article to see what I mean.

Browse abandonment flows offer quick email marketing wins by targeting customers looking at your products. Read this post for a great example of browse abandonment flow.