Mindset Shift: Your Business’s Most Important Asset

I’ve always been a numbers nerd and a personal finance person. I studied accounting in college (sorry, I can’t do your taxes). I “get” money, investing, returns, and all that jazz. As a businessperson, you probably grasp it as well. And if you think you don’t, trust me: You at least grasp it marginally better…

A Great “Hidden Gem” of Market Research And Copy Ideation

At the heart of any offer and/or promotion lies market research. If you don’t know your customer well, you don’t know how to sell to them. So if you can get your hands on more sources of customer data and information, it follows that you can potentially make more money. With that said, here’s a…

The Right Way to Call Out Your Target Market in a Headline

The fate of your entire sales letter, web page, email, advertorial, or blog article… It all rests on the headline. Ok, a little dramatic, and not entirely true, but your headline will be the first thing the reader sees. It damn well better grab them by the eyeballs and yank them down the page. Now,…

Here’s Why Your Copy Should Turn People Off

You know what gets the people going? Drama. Strong opinions. Firm stances on issues. Lots of emotions backed by a little bit of logic. This is a vital truth to know when writing copy that truly serves as an asset to your business. You see, your copy should be outrageous (within ethical, legal, professional, and…

Stop Being Clever In Your Headlines (For Now)!

Gene Schwartz once said, “Your headline has only one job — to stop your prospect and compel him to read the second sentence…“ And yet, plenty of businesses write headlines that fail this primary objective. You can probably guess why from my headline, but read below for the full explanation. Clarity > Cleverness (and Vague…

5 Unique Email Tips to Add Some Email Flair

Writing good emails is simple enough. Write like you talk, tell a story, shift a belief, call the reader to action. That’s how most standard broadcast emails look. And frankly, a lot of automations, too. But there’s so much more you can do to your email to add some variety. Variety that actually helps, too…

Email Calls-to-Action: How Many Do You Use?

I don’t just do case studies — I also do plenty of email copywriting. It’s a great marketing channel because doing it is easy (when you’re good), you can test email copy instantly, and it offers amazing ROI. Oh, and it’s fun to write about stuff in your life and business and make some moolah…

An Underrated Element For Service Providers to Put in Their Case Studies

All case studies follow the same general structure: Client background, problem, solution, results, etc. And through this structure, your reader can see a real-life example of what you could do for them. If you’re a service provider, though, there’s another element you’ve got to weave throughout your case studies. The latter half, at least. And…

Feeling “Scammy” While Selling? Belief is the Answer

When I started as a copywriter, charging anything felt like I was ripping people off. I had no experience and a few samples I had dashed off in a day. How could I ask for copywriting fees at that level? Hell, how could I take money at all? I’m just writing, right? Of course, copywriting…