Blog

Want to sell more products? Use imagery and turn the product into an “experience.” Read this article to see what I mean.

Browse abandonment flows offer quick email marketing wins by targeting customers looking at your products. Read this post for a great example of browse abandonment flow.

Curiosity-driven copy done right is irresistible to the reader — almost forcing them to click through. Check out an excellent example of a curiosity-driven “click-seller” email from Paradigm Press.

When your email campaign’s ending, you have to use urgency to turn “fence-sitters” into customers. Read this to see how Delta Defense closed more sales with an urgent “cart closer” email.

Want to learn how to extend a limited-time sale the right way? Read this breakdown of a “sale revival” email from Manta Sleep.

Mailing an industry peer’s list is a great way to snag more subscribers that match your ideal customer. Here’s a great example of one of these emails.

Email marketing builds bonds with customers — especially when you offer them great content. Check out this example of an email that truly helps its audience.

When emails push readers to click to a longer sales piece, it’s called “selling the click.” Check out a great example of a “click-selling email” from Tactical USA.

Want a lesson in conversational copy that sells without pushing the sale hard? Straight from a marketing company, no less? Read this Email Breakdown.

Arm yourself with the power of social proof. Learn what a good case study email looks like.