Email Breakdown #5: NextLevelGuitar

Back in high school, I picked up the guitar and taught myself the basics. Not necessarily to be a sappy acoustic strummer, either. I wanted to learn scales and lead guitar to mimic rock stars and guitar solos of the 80s. Although I picked up some acoustic songs as well. I even briefly played guitar…

Email Breakdown #4: OptinMonster

Would you trust an accountant who’s constantly in trouble with the IRS? How about a financial advisor up to their eyeballs in debt? Or what about a personal trainer who’s not absolutely SHREDDED to the bone? You probably wouldn’t trust any of the above (ok, I’ll admit the personal trainer one was a bit dramatic)….

Email Breakdown #3: A Contest Email From DMoose

I’m not a doctor, but I’m a fan of training the neck. Yes, the neck. Besides the aesthetic benefits (for men, mainly), having a strong neck could potentially protect your head. Fighters and wrestlers train there’s. Oh, and it also carries over to some compound lifts, if I’m not mistaken. When I first discovered that…

Email Breakdown #2: Law of Self Defense’s 1st Welcome Email

As I said in my first email breakdown, I’m a firearms enthusiast. And along with that comes a natural interest in the topic of lawful self-defense. God forbid I ever have to protect myself… but if I do, I want to have some understanding of the law, right? Well, there’s a preeminent and prolific self-defense…

Email Breakdown #1: Pew Pew Tactical

Hey there. Welcome to my new email breakdown series. Starting with this post, I’ll break down an email I get every week (or at least try to). I’ll point out what I like, what could be made even better, and give my overall thoughts. By reading these posts, you can get some tips and ideas…

How Long Should Your Welcome Sequence Be?

Email sequences are 24/7 robo-salesmen for your business. Even as you’re fast asleep, your sequence is out there selling your customers’ products. The most important is easily the welcome sequence. It familiarizes your customers with your brand, helps you communicate what you’re all about, tells your story, sets yourself apart, and of course, sells the…

3 Email Automations To Build Your “Business Emergency Income”

Boy, would it feel good to have a “f%@$ you” fund (to put it uncharitably). If your income situation takes a turn for the worse… or you just need a break… you could afford to take some time off and live on those savings. Here’s the thing: Email automations work much the same way —…

4 Ways to Get Email Ideas From Your Own Life

Ah, writer’s block. A frequent obstacle among business owners striving to send out regular emails to their list. I’ve written a couple posts about writer’s block both broadly and specifically for email, but today, I want to cover 4 ways your own life can provide you with endless email ideas. Read on: 1. People-Watch Think…