I’m not a doctor, but I’m a fan of training the neck.
Yes, the neck.
Besides the aesthetic benefits (for men, mainly), having a strong neck could potentially protect your head. Fighters and wrestlers train there’s. Oh, and it also carries over to some compound lifts, if I’m not mistaken.
When I first discovered that neck training was a real thing, I went on the hunt for a solid harness…
And stumbled upon a fitness brand called DMoose.
DMoose is an online fitness retailer that sells weightlifting and boxing equipment, as well as supplements and merch. One of those pieces of equipment was…
Yep, you guessed it: a neck harness with chains on which you can attach weights.
DMoose does some decent email marketing, too. It’s a mix of helpful fitness content and alerts for their sales.
But one that caught my eye was an email alerting readers to DMoose’s monthly social media giveaway contest.
Contests let your customers do your marketing for you. Your products, services, and brand get plastered all over social media.
But also, your customers enjoy it for more than the free stuff. These contests give them a chance to show that they’re proud to be part of your “tribe,” so to speak.
Writing a good contest email comes down to being simple and clear about the contest, the prize, the deadline, and the entry instructions/requirements.
So let’s get to the email and see how they did.
DMoose’s Social Media Competition Email
DMoose’s contest only requires you to enter one time. Once you submit your entry, you’re eligible for all future giveaways.
That’s pretty cool. Although, I think brands can get away with asking customers to re-enter contests each time. It’s not much work on the customer’s part.
They don’t have to buy something to enter each contest, but having them share their item on social media every time keeps your brand out there. And to be fair, it can nudge your customer towards purchasing.
Anyway, here’s the email (yes, it’s from back in October of 2020):
The subject line grabbed my attention because WHO DOESN’T LOVE FREE STUFF, RIGHT?
Also, throwing an emoji in for some personal flare is often a good idea (if it matches your brand personality).
The First Section: Introducing the Giveaway
Already, I’m impressed. DMoose cuts right to the chase.
In a few short sentences, they lay out what you can win, tell you how often you can enter, and offer you some instructions.
Plus, they inject some exclusivity factor by mentioning you can win free products before DMoose makes them available to everyone else.
“But wait, Bradley. They don’t tell me exactly how to enter!”
Behold:
Entering the Contest
Don’t worry — DMoose gives you specific instructions in bullet format.
This is key. The slightest bit of uncertainty, and your customer might never enter your giveaway. You should hold their hand through the process, even if it’s dead simple.
After that, they reiterated that you only have to enter one time. Again, clarity matters.
Oh, and there’s some future-pacing language here:
“And now you’ll be entered to WIN every single month!”
This assumes the reader has already entered and DMoose is processing their entry. Paints that picture of what life will be like after they enter.
DMoose finishes out the email with a tinge of urgency to hopefully drive some more entries.
The email’s not finished yet:
PS: Entrance Instructions In Case You Forgot
DMoose added a PS to give the instructions one more time. Keeps the contest (the main goal of the email) in their mind and reminds them how easy it is to enter.
Below that is a big red CTA button that I presume takes you to Instagram so you can make your post.
And of course, since DMoose is a physical eCom product retailer… They’ve got some recommendation product blocks.
If the customer doesn’t want to enter the contest for some reason, hey, they might still buy something.
Or maybe they do want to enter but with a different item… those recommendation blocks make that easy.
Takeaways
DMoose wrote a damn fine contest email. No fluff, no padding.
Just the contest details and benefits of entering. Not to mention multiple versions of the entry instructions.
I’d make one small change to bring this to the next level:
Make the urgency specific.
It’s great they said their next giveaway is coming up soon…
But throwing in a specific date would make the urgency more “real” for the reader. It would enhance the urgency a bit more.
What to Do Next
- Get on my email list.
- Reach out to me if you want some help making money with email marketing.
- Buy some fitness gear from DMoose.
- Enter DMoose’s contest (if they haven’t changed it since then).