Author: brad9455

The goal of many emails is to shift the customer’s belief, honestly and ethically. This email is a good example.

Lifting has become so integrated into my life that it no longer feels like a hobby. It’s as natural to me as eating and sleeping. If I don’t lift, my day feels “off” — barring a planned recovery day, of course. In particular, I like to lift heavy. Deadlifts (almost to 4 plates!), squats (I…

Back in high school, I picked up the guitar and taught myself the basics. Not necessarily to be a sappy acoustic strummer, either. I wanted to learn scales and lead guitar to mimic rock stars and guitar solos of the 80s. Although I picked up some acoustic songs as well. I even briefly played guitar…

Would you trust an accountant who’s constantly in trouble with the IRS? How about a financial advisor up to their eyeballs in debt? Or what about a personal trainer who’s not absolutely SHREDDED to the bone? You probably wouldn’t trust any of the above (ok, I’ll admit the personal trainer one was a bit dramatic)….

I’m not a doctor, but I’m a fan of training the neck. Yes, the neck. Besides the aesthetic benefits (for men, mainly), having a strong neck could potentially protect your head. Fighters and wrestlers train there’s. Oh, and it also carries over to some compound lifts, if I’m not mistaken. When I first discovered that…

As I said in my first email breakdown, I’m a firearms enthusiast. And along with that comes a natural interest in the topic of lawful self-defense. God forbid I ever have to protect myself… but if I do, I want to have some understanding of the law, right? Well, there’s a preeminent and prolific self-defense…

Hey there. Welcome to my new email breakdown series. Starting with this post, I’ll break down an email I get every week (or at least try to). I’ll point out what I like, what could be made even better, and give my overall thoughts. By reading these posts, you can get some tips and ideas…