Check out the clever ways wine brand In Good Taste leverages FOMO, future-pacing, and social proof around one product to sell more of that product… AND other products.
Email Breakdown #94: In Good Taste
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Tag: email copywriting
Email Breakdown #93: Equip Foods
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See how Equip Foods ran a charitable campaign for hurricane victims that made TONS of sales and gained lots of goodwill among customers.
Email Breakdown #92: SolidGigs Part 2
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Read this post to see how SolidGigs blends belief-shifting and proof elements to position their platform as a no-brainer solution to a glaring customer problem.
Email Breakdown #91: SolidGigs
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Learn how SolidGigs gently opens a sales conversation with the reader while framing their offer’s value to defuse price objections and make buying a no-brainer.
Email Breakdown #90: Revitalize Wellness Part 2
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Check out this excellent example of an Origin Story email that connects on a deep level with the audience, establishes a strong first impression, and makes plenty of sales.
Email Breakdown #89: Revitalize Wellness Part 1
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See how Revitalize Wellness connects with the reader by speaking to their deepest goal and most pressing problem… and how Revitalize solves that problem with their product.
Email Breakdown #88: Just Thrive
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Learn how to secure lifelong customers up front by framing the competition as bad and positioning yourself as the expert.
Email Breakdown #87: Ryker Clothing Co.
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Learn how to leverage “front-end retention” in your welcome emails to get customers who buy repeatedly, reduce your churn rate, boost your MRR, and increase your profit margins.
Email Breakdown #84: Eight Sleep
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Learn how to reuse a high-performing promo email to target non-openers, boosting sales while saving time.
Email Breakdown #83: Flux Footwear
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Check out how Flux Footwear used an upcoming change of seasons to highlight a specific benefit/use case of its running shoes and make more sales.