Learn how to secure lifelong customers up front by framing the competition as bad and positioning yourself as the expert.
Email Breakdown #88: Just Thrive
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Tag: DTC ecommerce
Email Breakdown #87: Ryker Clothing Co.
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Learn how to leverage “front-end retention” in your welcome emails to get customers who buy repeatedly, reduce your churn rate, boost your MRR, and increase your profit margins.
Email Breakdown #86: Death Wish Coffee
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Check out this short but excellent example of a product anniversary promotion that moves product and makes the customer giggle in the process.
Email Breakdown #85: Hint Water
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Check out how Hint cleverly combined elements of interactivity, giveaway, and product announcement to get a lot of engagement and, likely, plenty of sales.
Email Breakdown #84: Eight Sleep
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Learn how to reuse a high-performing promo email to target non-openers, boosting sales while saving time.
Email Breakdown #83: Flux Footwear
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Check out how Flux Footwear used an upcoming change of seasons to highlight a specific benefit/use case of its running shoes and make more sales.
Email Breakdown #82: Breathe Naturals Part 2
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Check out this example of establishing your product’s superiority and solving a burning market problem using your “unique mechanism” to command premium prices customers are eager to pay.
Email Breakdown #81: Breathe Naturals Deodorant
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Learn how to use curiosity and open loops to position your product as a “premium” product against the competition.
Email Breakdown #80: ButterDocs
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See how a SaaS product applies the problem/solution email framework to its onboarding sequence, showing free trial customers the value of their software tool.
Email Breakdown #79: FLOOF (The Pillow Brand)
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Learn how to build authority and make newer customers laugh in the process by mixing humor and helpfulness in a welcome sequence email.