Learn how to use curiosity and open loops to position your product as a “premium” product against the competition.
Email Breakdown #81: Breathe Naturals Deodorant
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Tag: copywriting
Email Breakdown #80: ButterDocs
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See how a SaaS product applies the problem/solution email framework to its onboarding sequence, showing free trial customers the value of their software tool.
Email Breakdown #79: FLOOF (The Pillow Brand)
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Learn how to build authority and make newer customers laugh in the process by mixing humor and helpfulness in a welcome sequence email.
Email Breakdown #78: Thursday Boot Company
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Learn how to use humor, descriptive copy, and visuals to launch new product lines in the apparel niche.
Email Breakdown #77: Just Meats
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Check out this short but sweet example of a holiday sale announcement that uses humor and brand personality to sell.
Email Breakdown #76: Creator Marketing
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See how to lead customers through a problem→solution chain that sells your services.
Email Breakdown #75: Hike Footwear
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See how to grab customers who merely visited your site with a Site Abandonment email.
Email Breakdown #74: Edge Fitness Performance
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Learn how to adapt email frameworks from different industries in ways that make you tons of sales.
Email Breakdown #73: Bright Cellars Part 2
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Learn how to write irresistible outcome-focused copy to make buying easier for the customer and sell more products.
Email Breakdown #72: Bright Cellars
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Learn how to establish a connection with new customers and sell them using authority by introducing them to your team. Plus, how to do an HTML/design-heavy email the right way.