Learn how to write irresistible outcome-focused copy to make buying easier for the customer and sell more products.
Tag: blogging
Email Breakdown #72: Bright Cellars
Learn how to establish a connection with new customers and sell them using authority by introducing them to your team. Plus, how to do an HTML/design-heavy email the right way.
Email Breakdown #71: Bon Charge
Learn how to knock skeptical customers off the fence and make a boatload of sales… by announcing a price increase.
Email Breakdown #70: Noble Origins
Learn how to write a welcome email that builds an identity and creates long-term customer relationships. This is one of my favorite Email Breakdowns!
Email Breakdown #69: Gold Medal Wine Club
See how Gold Medal Wine Club stands out in the inbox during BFCM… preserves profit margins with positioning… and scores more sales by “selling outcomes, not products”.
Email Breakdown #68: Millennial Money
Check out how this email welcomes new subscribers, tells a brief origin story, and lays out brand values… in just a few lines of copy.