Check out this short but excellent example of a product anniversary promotion that moves product and makes the customer giggle in the process.
Tag: blog post
Email Breakdown #85: Hint Water
Check out how Hint cleverly combined elements of interactivity, giveaway, and product announcement to get a lot of engagement and, likely, plenty of sales.
Email Breakdown #84: Eight Sleep
Learn how to reuse a high-performing promo email to target non-openers, boosting sales while saving time.
Email Breakdown #83: Flux Footwear
Check out how Flux Footwear used an upcoming change of seasons to highlight a specific benefit/use case of its running shoes and make more sales.
Email Breakdown #82: Breathe Naturals Part 2
Check out this example of establishing your product’s superiority and solving a burning market problem using your “unique mechanism” to command premium prices customers are eager to pay.
Email Breakdown #81: Breathe Naturals Deodorant
Learn how to use curiosity and open loops to position your product as a “premium” product against the competition.
Email Breakdown #80: ButterDocs
See how a SaaS product applies the problem/solution email framework to its onboarding sequence, showing free trial customers the value of their software tool.
Email Breakdown #79: FLOOF (The Pillow Brand)
Learn how to build authority and make newer customers laugh in the process by mixing humor and helpfulness in a welcome sequence email.
Email Breakdown #78: Thursday Boot Company
Learn how to use humor, descriptive copy, and visuals to launch new product lines in the apparel niche.
Email Breakdown #75: Hike Footwear
See how to grab customers who merely visited your site with a Site Abandonment email.