Email Marketing Consultant
See how Lore Coffee announces their Black Friday discount/giveaway to create a flood of Black Friday sales for their small coffee brand. Plus, some lessons on showcasing your products and appealing to your core audience.
See how Equip Foods ran a charitable campaign for hurricane victims that made TONS of sales and gained lots of goodwill among customers.
Learn how SolidGigs gently opens a sales conversation with the reader while framing their offer’s value to defuse price objections and make buying a no-brainer.
The most interesting little tidbit of investment advice I’ve received in a while…
Email sequences are 24/7 robo-salesmen for your business. Even as you’re fast asleep, your sequence is out there selling your customers’ products. The most important is easily the welcome sequence. It familiarizes your customers with your brand, helps you communicate what you’re all about, tells your story, sets yourself apart, and of course, sells the…
Boy, would it feel good to have a “f%@$ you” fund (to put it uncharitably). If your income situation takes a turn for the worse… or you just need a break… you could afford to take some time off and live on those savings. Here’s the thing: Email automations work much the same way —…
Ah, writer’s block. A frequent obstacle among business owners striving to send out regular emails to their list. I’ve written a couple posts about writer’s block both broadly and specifically for email, but today, I want to cover 4 ways your own life can provide you with endless email ideas. Read on: 1. People-Watch Think…
Struggling to come up with ideas for your marketing emails? Try these 3 sources of inspiration.
Have writer’s block? I got the cure for you. And the best part is – it’s something you love to (and already) do every day.
Everyone’s heard, “it costs more to get a new customer than to retain your existing customers.” There are plenty of stats out there, but you don’t need to read those to understand this intuitively. People who bought from you have experience with your brand. If you have a good product, and they’re pleased with it,…
