Email Marketing Consultant
The legendary Gene Schwartz laid out 5 stages of awareness: The goal of a campaign is moving people up the stages of awareness. Sometimes, this is accomplished with a funnel… But the United States Concealed Carry Association offers us a good example of a single email that travels through multiple stages. Keep reading to learn…
Ever seen a “listicle?” Of course you have. They’re the “10 tips to…” or “5 ways to…” or “956.32 things you…” types of articles you see everywhere online. There’s a reason listicles are so prevalent. They provide value to the reader, and more importantly, they’re organized and easy to consume. (Oh, and they’re a joy…
Testimonials and FAQs are both great tools to use in email. But if you combine them…
Many of the emails I break down on this blog are on the longer side. Some are almost like mini sales letters. Not all effective emails have to be so long, though. Sometimes, a few lines are all you need to get the job done. So in this post, I’m breaking down a shorter email…
Want to read a copywriter’s breakdown of an email copywriter’s email? Click here…
Partnering with a brand in your niche is a great way to find new leads. Selling a free report, like this email does, can maximize conversions. Check it out to see what I mean.
The goal of many emails is to shift the customer’s belief, honestly and ethically. This email is a good example.
Lifting has become so integrated into my life that it no longer feels like a hobby. It’s as natural to me as eating and sleeping. If I don’t lift, my day feels “off” — barring a planned recovery day, of course. In particular, I like to lift heavy. Deadlifts (almost to 4 plates!), squats (I…
Back in high school, I picked up the guitar and taught myself the basics. Not necessarily to be a sappy acoustic strummer, either. I wanted to learn scales and lead guitar to mimic rock stars and guitar solos of the 80s. Although I picked up some acoustic songs as well. I even briefly played guitar…
Would you trust an accountant who’s constantly in trouble with the IRS? How about a financial advisor up to their eyeballs in debt? Or what about a personal trainer who’s not absolutely SHREDDED to the bone? You probably wouldn’t trust any of the above (ok, I’ll admit the personal trainer one was a bit dramatic)….
