Category: Email Breakdowns

Email marketing builds bonds with customers — especially when you offer them great content. Check out this example of an email that truly helps its audience.

When emails push readers to click to a longer sales piece, it’s called “selling the click.” Check out a great example of a “click-selling email” from Tactical USA.

Want a lesson in conversational copy that sells without pushing the sale hard? Straight from a marketing company, no less? Read this Email Breakdown.

Arm yourself with the power of social proof. Learn what a good case study email looks like.

Was this email accidentally leaked? No – and that’s why it’s so creative.

Bitcoin was riding high earlier in 2022. As an investor, looking at the price now (in mid-July 2022) makes me wince. Don’t worry, I don’t own a ton. But boy did it crash over the past few months. Still, crypto’s a hot topic. Not just in finance, but in the wider culture, too.  And when…

Amazon started in a garage as an online bookstore. Dr. Evi — I mean, Jeff Bezos delivered books via his own car. Coca-Cola began life as a medicine that contained wine and… cocaine, among other ingredients. (Fun fact: coca leaves are still used in Coca-Cola production, but a chemical company “de-cocainizes” the leaves first.) Nintendo…

The legendary Gene Schwartz laid out 5 stages of awareness: The goal of a campaign is moving people up the stages of awareness. Sometimes, this is accomplished with a funnel… But the United States Concealed Carry Association offers us a good example of a single email that travels through multiple stages. Keep reading to learn…

Ever seen a “listicle?” Of course you have. They’re the “10 tips to…” or “5 ways to…” or “956.32 things you…” types of articles you see everywhere online. There’s a reason listicles are so prevalent. They provide value to the reader, and more importantly, they’re organized and easy to consume.  (Oh, and they’re a joy…

Testimonials and FAQs are both great tools to use in email. But if you combine them…