Email Breakdown #23: Delta Defense

When your email campaign’s ending, you have to use urgency to turn “fence-sitters” into customers. Read this to see how Delta Defense closed more sales with an urgent “cart closer” email.

Email Breakdown #15: Money & Markets

Bitcoin was riding high earlier in 2022. As an investor, looking at the price now (in mid-July 2022) makes me wince. Don’t worry, I don’t own a ton. But boy did it crash over the past few months. Still, crypto’s a hot topic. Not just in finance, but in the wider culture, too.  And when…

Email Breakdown #14: GILI Sport’s “Origin Story” Product Email

Amazon started in a garage as an online bookstore. Dr. Evi — I mean, Jeff Bezos delivered books via his own car. Coca-Cola began life as a medicine that contained wine and… cocaine, among other ingredients. (Fun fact: coca leaves are still used in Coca-Cola production, but a chemical company “de-cocainizes” the leaves first.) Nintendo…