Category: Email Breakdowns

My (accidental) area of copy expertise is financial. Check out this financial copy breakdown for some free gems straight from my years of experience:

Read this article to learn how to sell more through email by sharing other people’s with your email list.

Check out this Email Breakdown for a great example of knowing your target market and speaking their language.

Learn how to write a “Naked Sales Pitch” email to sell high-ticket coaching programs in this post.

Does your business model involve offering customers a free trial? Check out this example of an excellent free trial email that subtly sells the customer on a paid plan.

Want to learn a unique way to catch an email subscriber’s attention? Check out this post.

Sometimes, you can straight-up tell your customers you’re selling them. Some will find it quite refreshing, and it removes friction for customers who already want what you offer and just need the details on the offer’s specifics and how to buy. Read this Breakdown for a good example.

Welcome emails bring users into the brand and, for physical products, help secure that first sale. Read this post to see a breakdown of a welcome email with a good mix of copy and graphics.

Niche sites and blogs make a lot of money through affiliate marketing. Their email, therefore, blends education and affiliate sales. Read this for a good example of one such email

In this post, I break down how Survival Life used BFCM after Cyber Monday to pull in and segment warm email leads via selling a “loss leader.” That’s a lot, I know, so read this post for the full explanation.