Category: Email Breakdowns

Learn how to write a “Naked Sales Pitch” email to sell high-ticket coaching programs in this post.

Does your business model involve offering customers a free trial? Check out this example of an excellent free trial email that subtly sells the customer on a paid plan.

Want to learn a unique way to catch an email subscriber’s attention? Check out this post.

Sometimes, you can straight-up tell your customers you’re selling them. Some will find it quite refreshing, and it removes friction for customers who already want what you offer and just need the details on the offer’s specifics and how to buy. Read this Breakdown for a good example.

Welcome emails bring users into the brand and, for physical products, help secure that first sale. Read this post to see a breakdown of a welcome email with a good mix of copy and graphics.

Niche sites and blogs make a lot of money through affiliate marketing. Their email, therefore, blends education and affiliate sales. Read this for a good example of one such email

In this post, I break down how Survival Life used BFCM after Cyber Monday to pull in and segment warm email leads via selling a “loss leader.” That’s a lot, I know, so read this post for the full explanation.

Emails don’t have to be super long. Under the right circumstances, 4-5 lines can be enough to rev up your sales machine. Read this post to see an example.

Can long-form email copy still sell? Yes, if you do it right. See an example of how to do it right in this Email Breakdown.

You can reduce refunds and boost customer loyalty by overcoming your customer’s buyer’s remorse. Read this post to see my breakdown of an email that accomplishes these.