See how ALP rewards its VIPs/early adopters, strengthening their loyalty while creating a flood of easy, full-price orders.
Email Breakdown #100: ALP Pouch
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Category: Email Breakdowns
Email Breakdown #99: Lineage Provisions
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Learn how Lineage Provisions successfully launched a new product during Black Friday, pulling in plenty of sales while giving readers something more than mere discounts.
Email Breakdown #98: Western Rise Part 2
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See how Western Rise secures larger, higher-AOV orders from customers with an educational problem/solution email that intelligently positions Western Rise’s products as the solution.
Email Breakdown #97: Western Rise Part 1
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See how Western Rise liquidates inventory and justifies HUGE discounts without devaluing their products with a “we’re moving” clearance sale.
Email Breakdown #96: Loog Guitars
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Learn how Loog starts strong with new buyers with a post-purchase email, setting buyers up to be long-term fans while gathering valuable market research from them.
Email Breakdown #95: Lore Coffee Roasters
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See how Lore Coffee announces their Black Friday discount/giveaway to create a flood of Black Friday sales for their small coffee brand. Plus, some lessons on showcasing your products and appealing to your core audience.
Email Breakdown #94: In Good Taste
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Check out the clever ways wine brand In Good Taste leverages FOMO, future-pacing, and social proof around one product to sell more of that product… AND other products.
Email Breakdown #93: Equip Foods
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See how Equip Foods ran a charitable campaign for hurricane victims that made TONS of sales and gained lots of goodwill among customers.
Email Breakdown #92: SolidGigs Part 2
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Read this post to see how SolidGigs blends belief-shifting and proof elements to position their platform as a no-brainer solution to a glaring customer problem.
Email Breakdown #91: SolidGigs
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Learn how SolidGigs gently opens a sales conversation with the reader while framing their offer’s value to defuse price objections and make buying a no-brainer.