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Curiosity-driven copy done right is irresistible to the reader — almost forcing them to click through. Check out an excellent example of a curiosity-driven “click-seller” email from Paradigm Press.

When your email campaign’s ending, you have to use urgency to turn “fence-sitters” into customers. Read this to see how Delta Defense closed more sales with an urgent “cart closer” email.

Want to learn how to extend a limited-time sale the right way? Read this breakdown of a “sale revival” email from Manta Sleep.

Mailing an industry peer’s list is a great way to snag more subscribers that match your ideal customer. Here’s a great example of one of these emails.

Email marketing builds bonds with customers — especially when you offer them great content. Check out this example of an email that truly helps its audience.

When emails push readers to click to a longer sales piece, it’s called “selling the click.” Check out a great example of a “click-selling email” from Tactical USA.

Want a lesson in conversational copy that sells without pushing the sale hard? Straight from a marketing company, no less? Read this Email Breakdown.

Arm yourself with the power of social proof. Learn what a good case study email looks like.

Was this email accidentally leaked? No – and that’s why it’s so creative.

Bitcoin was riding high earlier in 2022. As an investor, looking at the price now (in mid-July 2022) makes me wince. Don’t worry, I don’t own a ton. But boy did it crash over the past few months. Still, crypto’s a hot topic. Not just in finance, but in the wider culture, too.  And when…