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What if I told you… Your business was leaking revenue like a burst pipe? It’s true — at least if you’re missing a few key elements within your funnels. Making these rather simple fixes could potentially earn you a healthy chunk of change on autopilot. Read on to learn more: 1. Automated Email Sequences Automated…

People want what they can’t have. Thus, urgency and scarcity (arguably a type of urgency) are time-tested tactics for nabbing extra sales… When it’s not scammy or dishonest, of course. And that’s where physical products have an advantage over digital ones. You can sell out of physical product inventory if it’s hot. You can intentionally…

I’ve always been a numbers nerd and a personal finance person. I studied accounting in college (sorry, I can’t do your taxes). I “get” money, investing, returns, and all that jazz. As a businessperson, you probably grasp it as well. And if you think you don’t, trust me: You at least grasp it marginally better…

“Your call is VERY important to us. Please stay on the line and an agent will speak with you…“ HAHAHA. Lol. Very funny! No, really. I recently moved, and I’ve phoned more customer service lines in the past two weeks than in the past 2 decades. Whether it’s Amazon, my bank, my other bank, my…

At the heart of any offer and/or promotion lies market research. If you don’t know your customer well, you don’t know how to sell to them. So if you can get your hands on more sources of customer data and information, it follows that you can potentially make more money. With that said, here’s a…

The fate of your entire sales letter, web page, email, advertorial, or blog article… It all rests on the headline. Ok, a little dramatic, and not entirely true, but your headline will be the first thing the reader sees. It damn well better grab them by the eyeballs and yank them down the page. Now,…

You know what gets the people going? Drama. Strong opinions. Firm stances on issues. Lots of emotions backed by a little bit of logic. This is a vital truth to know when writing copy that truly serves as an asset to your business. You see, your copy should be outrageous (within ethical, legal, professional, and…

Gene Schwartz once said, “Your headline has only one job — to stop your prospect and compel him to read the second sentence…“ And yet, plenty of businesses write headlines that fail this primary objective. You can probably guess why from my headline, but read below for the full explanation. Clarity > Cleverness (and Vague…

Writing good emails is simple enough. Write like you talk, tell a story, shift a belief, call the reader to action. That’s how most standard broadcast emails look. And frankly, a lot of automations, too. But there’s so much more you can do to your email to add some variety. Variety that actually helps, too…

I don’t just do case studies — I also do plenty of email copywriting. It’s a great marketing channel because doing it is easy (when you’re good), you can test email copy instantly, and it offers amazing ROI. Oh, and it’s fun to write about stuff in your life and business and make some moolah…