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Everyone’s heard, “it costs more to get a new customer than to retain your existing customers.” There are plenty of stats out there, but you don’t need to read those to understand this intuitively. People who bought from you have experience with your brand. If you have a good product, and they’re pleased with it,…

Business, at its core, is nothing more than an idea and a bunch of numbers. In this post, I’ll talk about one of the most important to pay attention to.

Using 1-click upsells is a high-ROI way to boost AOV and CLTV… but they shouldn’t be throwaway efforts. Here are some ways to make more money with your 1-click upsells.

Yeah, you read that headline right. Today, I’m going to show you a concept I learned in my business capstone class… Where you lose money on a product, yet, when done right, your profits actually increase. Let’s get right into it. Loss Leaders A loss leader is a product you price so low that you…

Last week was my first ever Copy Chief Live. Well, it was virtual. Haven’t been to my first LIVE Live yet. But it was packed full of great presentations. I enjoyed all the ones I could make it to, but a few stood out as my favorites. One was the Freelancer Finances presentation. Being an…

So, you’re in a “saturated” niche. Everyone’s selling the same kind of product, making the same claims, using all manner of confusing or annoying jargon… You’d hate to copy them and throw generic copy on your own website, but is there any other option? Actually, yes. You can stand out from your competitors, even if…

Funnels are nice. You create them once, then let them do their thing — sell to your customer on autopilot. Well, not indefinitely. You can always squeeze a little more revenue out of your funnel. You can always nudge your click-throughs on that email sequence just a tiny bit higher. You can always keep your…

The humble lead magnet is invaluable to your marketing if you believe in email. Which you should, of course. But anyway, many people have 1 lead magnet… but no more than that. I’m here to tell you that if that’s you, you’re missing out. You could make some more lead magnets to great benefit. But…

What if I told you… Your business was leaking revenue like a burst pipe? It’s true — at least if you’re missing a few key elements within your funnels. Making these rather simple fixes could potentially earn you a healthy chunk of change on autopilot. Read on to learn more: 1. Automated Email Sequences Automated…

People want what they can’t have. Thus, urgency and scarcity (arguably a type of urgency) are time-tested tactics for nabbing extra sales… When it’s not scammy or dishonest, of course. And that’s where physical products have an advantage over digital ones. You can sell out of physical product inventory if it’s hot. You can intentionally…