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Email sequences are 24/7 robo-salesmen for your business. Even as you’re fast asleep, your sequence is out there selling your customers’ products. The most important is easily the welcome sequence. It familiarizes your customers with your brand, helps you communicate what you’re all about, tells your story, sets yourself apart, and of course, sells the…

Boy, would it feel good to have a “f%@$ you” fund (to put it uncharitably). If your income situation takes a turn for the worse… or you just need a break… you could afford to take some time off and live on those savings. Here’s the thing: Email automations work much the same way —…

Ah, writer’s block. A frequent obstacle among business owners striving to send out regular emails to their list. I’ve written a couple posts about writer’s block both broadly and specifically for email, but today, I want to cover 4 ways your own life can provide you with endless email ideas. Read on: 1. People-Watch Think…

Struggling to come up with ideas for your marketing emails? Try these 3 sources of inspiration.

Have writer’s block? I got the cure for you. And the best part is – it’s something you love to (and already) do every day.

Everyone’s heard, “it costs more to get a new customer than to retain your existing customers.” There are plenty of stats out there, but you don’t need to read those to understand this intuitively. People who bought from you have experience with your brand. If you have a good product, and they’re pleased with it,…

Business, at its core, is nothing more than an idea and a bunch of numbers. In this post, I’ll talk about one of the most important to pay attention to.

Using 1-click upsells is a high-ROI way to boost AOV and CLTV… but they shouldn’t be throwaway efforts. Here are some ways to make more money with your 1-click upsells.

Yeah, you read that headline right. Today, I’m going to show you a concept I learned in my business capstone class… Where you lose money on a product, yet, when done right, your profits actually increase. Let’s get right into it. Loss Leaders A loss leader is a product you price so low that you…

Last week was my first ever Copy Chief Live. Well, it was virtual. Haven’t been to my first LIVE Live yet. But it was packed full of great presentations. I enjoyed all the ones I could make it to, but a few stood out as my favorites. One was the Freelancer Finances presentation. Being an…