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Amazon started in a garage as an online bookstore. Dr. Evi — I mean, Jeff Bezos delivered books via his own car. Coca-Cola began life as a medicine that contained wine and… cocaine, among other ingredients. (Fun fact: coca leaves are still used in Coca-Cola production, but a chemical company “de-cocainizes” the leaves first.) Nintendo…

The legendary Gene Schwartz laid out 5 stages of awareness: The goal of a campaign is moving people up the stages of awareness. Sometimes, this is accomplished with a funnel… But the United States Concealed Carry Association offers us a good example of a single email that travels through multiple stages. Keep reading to learn…

Ever seen a “listicle?” Of course you have. They’re the “10 tips to…” or “5 ways to…” or “956.32 things you…” types of articles you see everywhere online. There’s a reason listicles are so prevalent. They provide value to the reader, and more importantly, they’re organized and easy to consume.  (Oh, and they’re a joy…

Testimonials and FAQs are both great tools to use in email. But if you combine them…

Many of the emails I break down on this blog are on the longer side. Some are almost like mini sales letters. Not all effective emails have to be so long, though. Sometimes, a few lines are all you need to get the job done. So in this post, I’m breaking down a shorter email…

Want to read a copywriter’s breakdown of an email copywriter’s email? Click here…

Partnering with a brand in your niche is a great way to find new leads. Selling a free report, like this email does, can maximize conversions. Check it out to see what I mean.

The goal of many emails is to shift the customer’s belief, honestly and ethically. This email is a good example.

Lifting has become so integrated into my life that it no longer feels like a hobby. It’s as natural to me as eating and sleeping. If I don’t lift, my day feels “off” — barring a planned recovery day, of course. In particular, I like to lift heavy. Deadlifts (almost to 4 plates!), squats (I…