Email Marketing Consultant
Writing good emails is simple enough. Write like you talk, tell a story, shift a belief, call the reader to action. That’s how most standard broadcast emails look. And frankly, a lot of automations, too. But there’s so much more you can do to your email to add some variety. Variety that actually helps, too…
I don’t just do case studies — I also do plenty of email copywriting. It’s a great marketing channel because doing it is easy (when you’re good), you can test email copy instantly, and it offers amazing ROI. Oh, and it’s fun to write about stuff in your life and business and make some moolah…
All case studies follow the same general structure: Client background, problem, solution, results, etc. And through this structure, your reader can see a real-life example of what you could do for them. If you’re a service provider, though, there’s another element you’ve got to weave throughout your case studies. The latter half, at least. And…
When I started as a copywriter, charging anything felt like I was ripping people off. I had no experience and a few samples I had dashed off in a day. How could I ask for copywriting fees at that level? Hell, how could I take money at all? I’m just writing, right? Of course, copywriting…
Dream clients. Dream customers. Dream prospects. Whatever you call them, they’re a joy to work with. If only you could have a million of those people… But sometimes, finding them is like looking for a needle in a haystack. You’ve got to sort through prospects below your budget, that don’t respect your processes, burn through…
After interviewing a happy client/customer (and hopefully sending that recording off to a transcription service) for your case study, you’ll have a treasure trove of quotes to play with. When you use these quotes right, they go with your own words like peanut butter and jelly. Or steak and lobster. Sorry, I have expensive taste….
One of the most common questions that newer copywriters and business owners alike ask is… “How long should my email/sales letter/about page/any other kind of copy be?” Fair question. Length — whether word count or page count — gives the person writing the piece some superficial sense of how long it will take, how deep…
You’ve seen the statistics: the average person sees a zillion or something marketing messages every day. Whether or not it’s true, you probably notice this general trend. You can’t watch a YouTube video, scroll through Facebook, or even drive down the highway without seeing some advertising. Such ad bombardment causes a lot of business owners…
There’s a saying among copywriters that goes something like this: “If you have writer’s block, you haven’t done enough research.” In other words, if you know your audience well enough, any copy you write should just flow out. I definitely agree with that in almost all circumstances — especially when it comes to the copywriting…
(NOTE: This is part 4 of a 5-part series of posts. If you missed part 3, click here.) Have you ever had some kinda problem… some kinda issue… something that was bugging you… but you had no clue how to solve it? Or that it could be solved in the first place? But one day,…
