What if I told you…
Your business was leaking revenue like a burst pipe?
It’s true — at least if you’re missing a few key elements within your funnels.
Making these rather simple fixes could potentially earn you a healthy chunk of change on autopilot. Read on to learn more:
1. Automated Email Sequences
Automated email sequences are beautiful. They’re 24/7 salesmen that you write once and only look at when making tweaks or adjustments.
If you’re missing these sequences, you’re leaking a ton of easy money from your business.
These could include:
- Welcome sequences: Welcome them to your list after they subscribe (you need a lead magnet to get their email) and sell them things (tactfully and with good copy, of course).
- Upsell/downsell/cross-sell sequences: Sequences to send to customers based on past purchase history. Ideally, find products that pair well with their past purchases and sell them.
- Cart abandonment emails: When a customer adds something to their cart but forgets to checkout or decides against purchasing. Helps scoop them back up and finish the sale. Often seen in physical eCommerce, but can work for digital products.
- Browse abandonment emails: Similar to cart abandonment, but they go to customers that were merely browsing your site.
- Re-engagement sequences: Re-engage leads that have gone quiet. Gets them paying attention to your emails again, which can ultimately drive a few extra $$$.
- Continuity product check-ins: These are kind of like mixes between up/down/cross-sell and re-engagement emails for continuity products (like membership sites). Check-in with the customer, ask if they need any help/have any questions, find a way to work in a pitch.
- Review-gathering emails: Ask for reviews, feedback, etc… but pitch a product that works well alongside or after they finish the current product.
2. One-Click Upsells
When a customer clicks through to the order form page, they’re in “buying mode.” They’re feeling the emotions from your copy.
Why not take advantage and present them another offer for their order…
And present it in a way that takes only one click to add it?
This is a one-click upsell.
When running one of these, you want to ramp up the urgency by offering a one-time discount only available on that page. If they click through without buying the upsell, no more discount for them!
These really get to me. I always feel a pang of regret when I turn them down.
Now, you can do this one of two ways.
- On the order form: Have a little box with the offer plus some enticing copy. Make sure to present the regular price crossed out followed by the one-time discount. All they have to do is check the box to add it to their order while filling in payment information.
- Post-purchase: This one’s great because their payment information is in. So they literally just click a button. No boxes to check or anything.
Either way, offering a discount on a higher-ticket product that fits well can create some additional income for you with no more effort than writing a few lines of copy.
3. Post-Lead-Magnet Pitches
This one’s a bit similar to the one-click upsell, but it happens after they download a lead magnet (which, of course, is free). It also takes a bit more effort on your end but could turn your free lead magnet into instant revenue.
Once the prospect gives you their email and clicks the button, they’re taken to a thank-you page with a personal video from you.
However, that video’s a small, pseudo-VSL (video sales letter) or even a traditional sales letter (although video is more engaging). It just doesn’t look like it to the prospect.
Toward the end of the video, you pitch them on a product that complements your lead magnet well. But, to up the urgency, offer them a special discount or bonus they can only get now. Warn them that they lose their chance if they leave.
Oh, and in the lead magnet, you can link to that same video and get some more sales if someone reads to the end.
4. Internal Links to Products
Do you crank out content? Chances are, there are some ways to get natural internal links to your products in there.
If your SEO is strong and you’ve got good blog posts, some readers might click on those links and find your products a good buy.
Oh, and internal links nearly always give an SEO boost when useful, which never hurts.
This goes both for internal linking throughout blog posts and CTAs at the end (if relevant), by the way.
It’s Easy Money
Sometimes, the answer isn’t buying more traffic, actively selling your products with new broadcast emails, or creating new offers.
It might just come down to fixing the “leaks” in your business. Then, from there, maybe you can reinvest the extra revenue into these more “active” growth methods.
Want help finding your business’s “leaks?” Contact me today.